Get Inked! Motorola and T-Mobile Introduce the MOTORAZR - Miami Ink Collection
Motorola Teams up With TV’s Hottest Tattoo Artist to Produce Exclusive Designs for the MOTORAZR V3
Motorola, Inc. (NYSE: MOT) and T-Mobile announced today the upcoming nationwide availability of the MOTORAZR V3 - Miami Ink Collection, two hot new handsets featuring tattoo-inspired designs by Ami James, leading tattoo artist on TLC’s hit television series “Miami Ink.” Combining these ‘tattoos’ designed by the world-famous artist with the MOTORAZR’s award-winning slender form and multimedia features, the MOTORAZR - Miami Ink Collection offers T-Mobile consumers a new twist on the world’s best-selling mobile handset.
“From cool new materials to vibrant bursts of color, these new tattoo-etched phones let consumers express their individual style,” said Jim Wicks, vice president and director, Consumer Experience Design, Motorola. “With Ami’s unique and eye-catching designs, we are able to offer a device that truly is a lifestyle accessory.”
Two of Ami’s designs — MOTORAZR V3 in dark pearl gray with Dragon Tattoo and MOTORAZR V3 in magenta with Cherry Blossom Tattoo — are the first to become available globally from the MOTORAZR V3 - Miami Ink Collection — giving consumers ‘tattoo cool’ without the pain! Laser-etched onto the smooth brushed aluminum surface of the MOTORAZR V3, the tattoos turn the slim mobile device into a work of art.
“Our customers have come to expect exclusive, cutting-edge handsets from T-Mobile. These trend-setting Miami Ink Collection phones are sure to surpass those expectations, by screaming style and taking individuality to a new level,” said Michael Gallelli, head of product marketing, T-Mobile USA. “The dragon is an inspiring design that exudes energy and excitement, while the cherry blossom design radiates sophistication.”
“Drawing the tattoo designs for Motorola was an opportunity to bring my art to people everywhere,” said Ami James. “Now, people who aren’t into tattooing their bodies can get one on their phone instead.”
Beneath the engaging, edgy design of the MOTORAZR V3 - Miami Ink Collection lays the signature slender form of the MOTORAZR V3 with an impressive large-color display and bold sound quality. Including an integrated VGA camera with 4x digital zoom, the MOTORAZR V3 - Miami Ink Collection makes it easy to see, snap and share memories, while MPEG 4 video clips bring digital images to life in the palm of your hand. An array of communication options including quad-band world-phone technology, convenient picture caller ID and Bluetooth(R) technology* give users the ability to juggle work and play with ease.
MOTORAZR V3 - Miami Ink Collection also supports T-Mobile’s myFaves(SM) service**, featuring a customizable, fun and easy-to-use phone interface with unlimited any-network calling(SM) to the five U.S. phone numbers of those who matter most.***
Availability
The MOTORAZR V3 - Miami Ink Collection will be available exclusively at T-Mobile retail stores, selected dealers and online at http://www.t-mobile.com on October 30, 2006. For more information on the MOTORAZR V3 - Miami Ink Collection please visit http://www.motorola.com/miamiink.
“Miami Ink,” starring Ami James, is set in a South Beach tattoo shop and provides a glimpse into the motivations and passions behind each tattoo artists’ career, while showcasing their work and the stories behind the tattoos of their clients. It airs Tuesdays at 10 PM ET/PT on TLC.
About Motorola
Motorola is known around the world for innovation and leadership in wireless and broadband communications. Inspired by our vision of Seamless Mobility, the people of Motorola are committed to helping you get and stay connected simply and seamlessly to the people, information, and entertainment that you want and need. We do this by designing and delivering “must have” products, “must do” experiences and powerful networks — along with a full complement of support services. A Fortune 100 company with global presence and impact, Motorola had sales of US $35.3 billion in 2005. For more information about our company, our people and our innovations, please visit http://www.motorola.com.
About T-Mobile USA
Based in Bellevue, Wash., T-Mobile USA, Inc. is a member of the T-Mobile International group, one of the world’s leading companies in mobile communications, and the mobile telecommunications subsidiary of Deutsche Telekom AG. At the end of June 2006, more than 90 million mobile customers were served by companies of the Deutsche Telekom group — 23.3 million by T-Mobile USA — all via a common technology platform based on GSM, the world’s most successful digital wireless standard. T-Mobile’s innovative wireless products and services help empower people to connect effortlessly to those who matter most. Multiple independent research studies continue to rank T-Mobile highest, in numerous regions throughout the U.S., in wireless call quality and wireless customer care. For more information, please visit the company’s Web site at http://www.t-mobile.com.
Posted on 18th October 2006
Under: Motorola, T-Mobile, Design | No Comments »
