Worldwide Mobile Phone Market Grows 14.3%
The worldwide mobile phone market experienced an expected sequential downturn in shipments following a busy holiday quarter. According to IDC’s Worldwide Quarterly Mobile Phone Tracker, vendors shipped a total of 291.6 million units during the first quarter of 2008 (1Q08), down 11.6% from the 330.8 million units shipped during the previous quarter (4Q07) and up 14.3% from the 255.0 million units shipped during 1Q07. While the first quarter results are in line with IDC’s 2008 forecast, concerns over the economy may negatively impact handset purchases as the year progresses.”The mobile phone market will be under increased pressure from a number of factors that compete for users’ attention and wallets,” said Ramon T. Llamas, senior research analyst with IDC’s Mobile Device Technology and Trends team. “Disposable income is being eroded by rising food and fuel prices and worries about global financial markets and slow economic growth are creating a cautious outlook for the months ahead. Against this backdrop, many emerging markets continue to offer tremendous growth potential and IDC expects highly competitive pricing and innovative service plans will keep the overall market on track for the year.”
Demand for handsets in the low cost segment will remain present in certain emerging markets throughout 2008, driving worldwide shipment growth. In contrast, more mature regions are increasingly characterized by highly competitive markets for replacement handsets and somewhat slower shipment growth.
“As predicted, most mobile phone vendors experienced a lull in the first quarter of 2008 with the exception of LG,” said Ryan Reith, senior research analyst for IDC’s Worldwide Mobile Phone Tracker. “Continued growth in the low cost segment will mean average selling prices (ASPs) will be generally lower than in the past, but this will be balanced somewhat by further expansion in the converged mobile device or smartphone segment, especially in mature markets.”
Top Five Vendors
Nokia once again outperformed its competitors, with total shipment volumes greater than those of the next three vendors’ combined. Keeping volumes at a high level were its entry level devices going into emerging markets, including its successful 1100 and 1200 series devices, while more fully featured devices like its 5310, 5610, and 6500 series and Nseries devices generated the most revenue and profit for Nokia. With a strong presence in emerging markets, Nokia is poised to capitalize on replacement handset opportunities in these markets.
Samsung gained further clarity as the No. 2 vendor worldwide, building its largest margin yet against Motorola. Although shipments remained even from the holiday quarter, Samsung improved its presence within key emerging markets, balancing out against soft demand in Europe and North America. In the process its decreased marketing expenses, allowing for double-digit profitability. Samsung remains confident that it will reach its goal of 200 million units shipped this year, and look to more full featured devices to be released in the months to come.
Motorola had a disappointing quarter, falling further behind Samsung and reaching shipment levels not seen since the second half of 2004. Gaps in its product portfolio left the company vulnerable, especially in the areas of music, touch, and messaging where other vendors have flourished with their own products. Further compounding its problems was another quarter of operating loss and lower operating margin. While the results speak to its ongoing difficulties, Motorola has been building a framework to turn its fortunes around with plans to separate the mobile devices business unit from the company and streamline its silicon and software platforms to bring new devices to the market later this year.
LG Electronics capitalized on Sony Ericsson’s challenges to re-take the No. 4 position for the first time since the beginning of 2006. Thanks to the continued demand of its flagship feature phones, including the Viewty, Voyager, and Venus, LG bucked the trend of seasonal decrease in shipments. In addition, LG returned to double-digit profitability. Looking ahead, LG plans to grow its presence within emerging markets and ship more high-end devices next quarter.
Sony Ericsson started off the year citing several challenges affecting its shipment volumes: diminished demand for its mid-range and high-end devices, channel inventory buildup, component shortages, and greater interest in low-price handsets in Asia/Pacific, an area where the company has not had a strong presence. Despite this dour news, the company hopes that its renewed focus on the North American market with the W350, W760, Z555, and XPeria along with several Cybershot, Walkman, and Web-ready devices around the globe will yield positive results later in the year.
Posted on 26th April 2008
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Antenova Ltd., the integrated antenna and RF solutions company, announced the availability of two new high performing multi-band High Dielectric Antenna (HDA) embedded antennas for mobile handset and portable device applications; a 4mm low profile penta-band antenna and a six-band antenna. Antenova’s 4mm low profile penta-band HDA antenna, the industry’s thinnest five-band antenna, is ideally suited for ultra-thin mobile handsets, and the new six-band HDA antenna is ideally suited for mobile handsets, PDAs and UMPCs for the global markets.”As more and more applications are designed into devices, co-existence has become critical and board space a premium,” stated Greg McCray, CEO of Antenova. “But unfortunately, as the antenna size (volume) gets smaller, the performance decreases, so it becomes even more critical to have higher performing smaller antennas. With its’ smaller size, multi-band capabilities and lower detuning qualities, Antenova’s HDA antennas allow device designers and manufacturers more freedom in their PCB layout without having to sacrifice antenna performance and efficiencies. The low profile of our 4mm high penta-band HDA antenna enables handset manufactures to keep pace with consumer demand for smaller and thinner handsets, while the six-band HDA antenna provides device manufactures the development, cost and time-to-market advantages of designing one device for their global markets.”
Mobile Linux is well poised to take on the surging smartphone market according to “Mobile Linux: Google and Motorola Hold the Short-Term Keys to Success,” from the Strategy Analytics Handset Component Technologies Service.Mobile Linux offers an attractive package in terms of customization, cost, developer community, time to market, security and multi-chipset support to handset manufacturers and mobile operators, according to industry analysts Strategy Analytics. This report evaluates the current status of the mobile Linux market and assesses the impact of recent initiatives by industry players in the mobile Linux arena.
3G Americas, a wireless trade association, will host the HSPA Mobile Broadband Pavilion at CTIA, April 1-3, 2008, in the Las Vegas Convention Center with the participation of 19 other companies. Pavilion guests will see, feel and experience true mobile broadband services and applications on a broad variety of HSPA devices and learn about the evolution path to LTE. HSDPA is the leading mobile broadband technology commercially available today on 182 networks in 79 countries, with more than 400 devices available from 90 suppliers.The HSPA Mobile Broadband Pavilion will allow attendees to put themselves in real-life scenarios and interact with products and applications that are available today to revolutionize their lives — at work, at home, in the classroom and on the move. Guests will see many of the 400 different HSDPA devices currently available. Additionally, viewer-selected videos and presentations will be available for technology tutorials and real operator success stories worldwide. The future migration to LTE is exhibited as well as a roadmap to the numerous displays featuring live LTE demonstrations throughout CTIA.
A study of the differences between buyers of top selling handsets is discussed in the latest Strategy Analytics report, “Buyer Profiles of the Top 50 Best Selling Handsets in the US.” This research examines some 9000 buyers of handsets over the first three-quarters of 2007, and profiles buyers of the top 50 handsets by examining extensive buyer demographic and usage data for each model.According to Barry Gilbert, author of this study, “Insights on cellphone buyers based on handset model choice is an extremely valuable tool for both handset OEMs and the operators who sell the majority of these devices.”
Worldwide sales of mobile phones to end users surpassed 1.15 billion units in 2007, a 16 per cent increase from 2006 sales of 990.9 million, according to Gartner, Inc. Mobile phone sales at the end of the year were consistent with the yearly trend, as fourth quarter sales reached 330 million units.”Emerging markets, especially China and India, provided much of the growth as many people bought their first phone,” said Carolina Milanesi, research director for mobile devices at Gartner, based in Egham, UK. “In mature markets, such as Japan and Western Europe, consumers’ appetite for feature-laden phones was met with new models packed with TV tuners, global positioning satellite (GPS) functions, touch screens and high-resolution cameras.”
Sprint and Motorola, Inc. announce the availability of a local, regional and national network interoperability solution. Now, a Nextel Direct Connect user can talk directly to a first responder who uses a Project 25 land mobile radio (LMR), creating a new level of interoperability by allowing the two types of push-to-talk services to communicate with each other.To enable this interoperability, Motorola has developed a gateway — MOTOBRIDGE IP Interoperable solution — that facilitates the integration of disparate networks (different bands, system types or vendors) to provide enhanced communications among users for day-to-day or emergency applications with built in scalability to allow numerous agencies, users and dispatch locations to be supported. In addition, Advanced Nextel features such as, Group Calls, Call Alert Status Messages, Talkgroup Calls and Emergency Alerts are enabled seamlessly through the MOTOBRIDGE Solution.