Common implementation profile defined within the Broadcast Mobile Convergence Forum ensures service interoperability and economies of scale for Mobile TV devices
Digitenne, Ericsson, KPN, Nokia, Nokia Siemens Networks, NXP Semiconductors, Sony Ericsson, Telefónica, O2 Europe, T-Mobile, Vodafone and ZTE today announced their support for a Mobile TV implementation profile developed within the Broadcast Mobile Convergence Forum (bmcoforum). The profile simplifies the Open Mobile Alliance (OMA) Mobile Broadcast Services Enabler Suite (BCAST) specification for fast implementations ensuring interoperability and future proofing further developments.
The three main features supported by this profile are:
1. Advanced service and program guide (ESG) enabling a rich set of services
2. Support for multiple broadcast technologies
3. Support for content and service protection, using the Smart Card Profile (based on (U)SIM Card) or the DRM Profile (based on OMA DRM V2.0)
Support for DVB-H broadcast networks and cellular systems, as well as the 3G Mobile Broadcast Service (MBMS), are benefits of the OMA-BCAST specification. This allows companies to extend current business models and broaden current and future Mobile TV services. As a result, operators will be able to offer customers more choice in watching TV on their handset.
The bmcoforum OMA BCAST implementation profile ensures the best possible interoperability between the handsets and broadcast systems, providing customers with a smooth Mobile TV experience, and allowing large scale handset development.
It is the firm belief that such a profile will speed up large scale Mobile TV deployments in Europe
The profile defined by bmcoforum is the first implementation subset of the feature rich Mobile Broadcast Services Enabler Suite 1.0 (OMA BCAST 1.0) developed by the Open Mobile Alliance.
Quotes
“Digitenne aims to provide wholesale DVB-H services to the various mobile operators in The Netherlands” explains Marc van Dijk, head of Business Development for Digitenne, the provider of the commercial digital terrestrial TV services in the Netherlands. “We have chosen bmcoforum’s implementation profile for OMA BCAST so that the mobile operators have the flexibility to run their own Mobile TV business without losing interoperability. Furthermore the baseline profile of OMA BCAST will allow content providers to develop Mobile TV content that can be used for the whole market.”
“Ericsson sees that TV is significantly changing as it evolves from linear TV to personalised and interactive TV. We support open solutions with a common approach for Mobile TV delivery across 3G networks over HSPA and MBMS as well as in other broadcast networks”, says Claes Ödman, head of Multimedia Solutions at Ericsson. “Now, with the OMA BCAST enabler, this is possible in an interoperable manner, allowing the combination of Mobile TV based on Unicast and Broadcast services. The bmcoforum profile will help tremendously in accelerating the deployment and roll-out of such services.”
“KPN very much welcomes the bmcoforum initiative to profile the OMA standard. Having an agreed baseline for Mobile TV technology will help us deliver a compelling interactive TV service to our customers. The Mobile TV market has had to wait for a clear technological direction. This important agreement should help all players in the Mobile TV market to speed up the delivery of attractive services on a growing range of affordable, high quality handsets,” says Franklin Selgert, innovation manager KPN.
“Nokia warmly welcomes the industry agreement for the end-to-end implementation profile that caters for both DVB-H and 3G solutions,” says Jouni Kämäräinen, Director, Multimedia, Nokia. “We see a strong parallel to the early days of development of GSM. The great commitment in the industry for a clear implementation profile will be followed by common test practices that will create a coherent and open market for successful worldwide DVB-H deployments. The bmcoforum implementation profile of the OMA BCAST standard is essential in launching Mobile TV services on a global scale.”
“NXP Semiconductors, as a provider of complete ‘TV on Mobile System Solutions’, fully endorses the efforts of the bmcoforum and supports the production of the bmcoforum implementation profile based on OMA BCAST specification. We see clear industry and customer demand for such an activity and we welcome the opportunity to align our system solution development by combining our 3G mobile phone and integrated DVB-H TV on Mobile reference receivers with the bmcoforum derived OMA BCAST implementation profile,” said Kees Joosse, Senior Director, Business Development, BL-Personal Entertainment Solutions, NXP Semiconductors.
“We at Nokia Siemens Networks believe that a fast and successful Mobile TV market requires timely availability of interoperable implementations,” says Dr. Thomas Werner, Head of the Business Line Applications in the Business Unit Service Core & Applications at Nokia Siemens Networks. “Many operators use an incremental approach to introduce Mobile TV services. In this context, the bmcoforum profile of the OMA BCAST standard helps speed up implementation and interoperability testing. Starting with basic functionality and enabling more standardised features as the market develops, this profile has the potential to provide a future-proof path towards feature-rich Mobile TV services, delivered over DVB-H, MBMS and Unicast networks alike.”
Dave Williams, CTO of Telefónica O2 Europe, said: “We have led DVB-H development in the UK, Germany and Ireland through customer trials and consortium activity. We believe that the OMA BCAST set of standards provides the best option for the implementation of integrated multi-media services using DVB-H broadcast technology in combination with 3G/MBMS packet data services and look forward to its deployment across Europe.”
“T-Mobile supports all activities to finalise the specification of OMA Smart Card Profile and OMA ESG. We consider Smart Card Profile and OMA ESG to be the most future proof technologies which will support interactive services for a wide range of handset and provides the highest level of security,” says Alexander Gedrovics, head of service platforms at T-Mobile International.
“Vodafone is committed to following the OMA BCAST standard for the implementation of future Broadcast-type multimedia services based on complementary Broadcast network technologies such as DVB-H and 3G/MBMS. Broadcast Service Protection via Smartcard and the Electronic Service Guide (ESG) are key elements of the OMA BCAST standard which will bring clear customer benefits,” says Dr. Alfred Baier, Senior Programme Manager for Mobile TV Technology at Vodafone Group. “We actively support the development of dedicated OMA BCAST implementation profiles within the bmcoforum, as this will help us to provide compelling Mobile TV services and terminals that delight our customers across all of our markets.”
“We have introduced the most advanced 3G DVB-H phone to the European market. With the partnership with bmcoforum, ZTE has the strong capability to deliver additional mobile TV phones based in OMA BCAST standard for the global customers” said MR. Li Yingfeng, General Manager of ZTE WCDMA mobile terminal products.