Mobility Phones - Mobile Phones

Sony Ericsson today revealed the W980, a Walkman phone that promises to get the most out of your music. Its unique audio enhancing technology, together with the Walkman on Top design, sees the W980 cement Sony Ericsson’s position as a true market leader in the world of music on your mobile.W980 Walkman phone Created with music in mind

* Clear audio experience - Superior sound quality lets you enjoy your music as it was meant to be heard

* Walkman on Top - Intuitive music access and control,

* Storage solutions - 8GB internal memory lets you store up to 8,000 songs*

Be true to the original recording

The W980 Walkman phone is designed to allow you to listen to music as it should be heard. Clear stereo enables the music to sound like the original recording. Clear bass delivers distortion free sound even at higher volumes. These features combine with the premium headphones, the Stereo Portable Handsfree HPM-77, to deliver an incredible clear audio experience and music that sounds as true as possible to the original recording

Share your music with friends

The W980 Walkman phone has a built-in FM transmitter, which allows you to send whatever’s playing on your phone to other devices with a built-in FM radio receiver. This gives you the ability to share your music with all those around you, whether through a friend’s hi-fi or your car stereo.

Quality music is made for sharing with the W980. Unplug your headset, sit back and let the music flow through the integrated stereo speakers for all to enjoy. Select a track from the extensive music library - the W980 lets you store up to 8000 songs* - or tune in to your favourite radio station and listen out loud. No need to plug in an FM Receiver, since this is on-board with the W980.

Build your collection every day

With the recent evolution of PlayNow(TM) arena, Sony Ericsson’s popular over-the-air (OTA) and web download service being launched this May, you will be able to access up to 5 million tracks to maximise your music collection. The W980’s TrackID(TM) feature, which can identify any track that you just can’t put a name to, will be fully integrated into PlayNow(TM) arena. This makes the W980 a genuine gateway to great music, as you can download the track instantly once it has been identified.

Customise your sound

You can tailor the W980’s Walkman player to the music that you’re listening to. This latest Walkman phone provides a choice of eight equaliser presets, each of which contains a distinct profile that is suitable to a range of music. So whether you’re listening to jazz, pop or heavy metal, you’ve can always choose the best sound for the song.

Control your music at your fingertips

The Walkman on Top feature on the W980 gives you the full functionality of a Walkman player without even having to open your phone. The entire Walkman player that would normally be displayed on the inside of your clamshell is also replicated on the outside of the phone, so navigation through your music library is effortless.

Balance and beat

Every music enthusiast knows that a great audio experience requires great quality speakers or headphones. The W980 Walkman phone comes with the new Stereo Portable Handsfree HPM-77; a headset that lets you enjoy music in powerful stereo sound. The HPM-77 also allows users to take their calls handsfree, and its sleek design and in-ear wearing-style mean that it’s both comfortable and reduces background noise to the bare minimum.

Whether listening via the headphones or the stereo speakers, the W980 Walkman phone is a must-have for those who want an unrivalled music experience, which they carry with them every minute of the day. It is a UMTS/HSDPA 2100 GSM/GPRS 850/900/1800/1900 phone that will be available in selected markets from Q3 2008.

The Stereo Portable Handsfree HPM-77 will be available in selected markets from June 2008.

Sony Ericsson today unveiled the next stage in the evolution of PlayNow(TM) arena, its popular over-the-air (OTA) download service. At the MIDEM conference in Cannes, Sony Ericsson announced deals with 10 major record labels, adding over 5 million new tracks to its extensive catalogue. Sony Ericsson also unveiled the design and URL for PlayNow(TM) arena and launched PlayNow(TM) Uncut, (formerly M-Buzz(TM)) a music promotional space for new, unsigned and developing artists.Record label partnerships

Today Sony Ericsson announced partnerships with 10 of the largest international and regional music labels including: Sony BMG, Warner Music Group, EMI, The Orchard, IODA, The PocketGroup, Hungama, X5 Music, Bonnier Amigo and VidZone, adding over 5 million new tracks to PlayNow(TM) arena. Sony Ericsson is currently negotiating further deals with a host of regional labels to further broaden the variety of music available and bring a wealth of localised content direct to the consumer.

Sony Ericsson introduced PlayNow(TM) in February 2004 as the easiest way to pre-listen and then purchase polyphonic ringtones directly to your phone. The service has proved a hit with consumers and is now available in 32 countries around the world, with annual free and premium downloads through both PlayNow and Fun & Downloads having reached more than 200 million. Since launch, the scope of the service has expanded to mirror the functionality of Sony Ericsson’s phones to include mastertones (MP3 ringtones), games, full music tracks, themes and wallpapers. In November 2007 Sony Ericsson announced its intention to further develop its PlayNow(TM) service with PlayNow(TM) arena, offering access to a greatly expanded range of content and combining the power of the PlayNow(TM) catalogue with unique applications like TrackID(TM), which identifies songs and allows them to be downloaded directly to your phone or PC.

Speaking at the Sony Ericsson event at MIDEM in Cannes, Sony Ericsson’s Executive Vice President, Anders Runevad, presented the enhanced PlayNow(TM) arena service and emphasised the importance of industry partnerships delivering digital content and an unparalleled multimedia experience:

“We are delighted to announce deals with such high calibre record labels. This will help realise our vision for PlayNow(TM) arena as a service that will be developed in collaboration with our partners. Our commitment is to work with the industry to ensure we are building an experience-based and intuitive content delivery platform, enabling the development of an ecosystem that provides a unique experience for the consumer and a business model where everybody prospers.”

With mobile games remaining a key focus, Sony Ericsson has also added 250 new games through existing deals with leading games manufactures such as EA Games, Gameloft, THQ, Glu, Digital Chocolate and I-Play. Sony Ericsson users download more games to their phones than users of any other mobile phone brand*. These deals take another step in cementing its number one position in the mobile games market.

PlayNow(TM) Uncut

PlayNow(TM) Uncut (previously know as M-BUZZ(TM)) is a promotional space for breaking new and emerging artists via Sony Ericsson’s product, content and marketing channels. PlayNow(TM) Uncut showcases selected, previously unreleased tracks, videos, artwork, interviews, tour dates and other artist information on Sony Ericsson mobile phones and the web at www.playnow-uncut.com.

The rebranding and alignment with PlayNow(TM) opens up new channel opportunities for artists and enables the site to target consumers worldwide, including the United States of America for the first time. With an international reach, the service has always been about presenting the best new talents from around the world, whatever their style or native language. Apart from the current streaming possibilities, the highest rated and most listened to tracks will be made available for sale in the music section of PlayNow(TM) arena. For artists, this will add revenue possibilities to the already extensive promotional benefits of appearing there.

One Arena. Unlimited experiences

“The PlayNow(TM) arena is an open environment that offers something for everyone. We see PlayNow(TM) Uncut as the edgy version, whilst the PlayNow(TM) music section is more a case of familiarity, giving consumers something they know and are already comfortable with. Consumer experience is our absolute priority and we will continue to develop PlayNow(TM) arena as a service that appeals to all consumer segments and lifestyle trends,” said Martin Blomkvist, Head of Content Acquisition & Management at Sony Ericsson.

The PlayNow(TM) arena will be brought directly to the consumer at: www.playnow-arena.com

The PlayNow(TM) arena will launch in Sweden, Denmark, Norway and Finland in May 2008 with more European markets to come at the end of Q2 2008 and further expansion in Europe, Americas and Asia during Q3 and Q4. Sony Ericsson predicts that the PlayNow(TM) arena will be active in close to 30 markets by the end of 2008.

TrackID(TM)

The growth in popularity of the TrackID(TM) application has rocketed around the globe, presently recording more than 200,000 hits per day equal to more than two each second, a figure that has doubled in the last three months. TrackID(TM) will be an integral part of the PlayNow(TM) arena experience, offering an instant way to first hear a track - for example, in a coffee shop or on the radio - and then get it to your phone and PC. The PlayNow(TM) arena itself will feature TrackID(TM) Charts, created by consumers in real time using TrackID(TM) around the world. This will allow consumers to see what songs other users are searching for and wanting to hear the most, both globally and in their own market.

Sony Ericsson at Midem 2008

Sony Ericsson will be showcasing its PlayNow(TM) arena music store as well as demonstrating its latest handsets and accessories at booth R31.01 at Midem 2008 in Cannes, France.

The worldwide mobile phone market passed a new milestone in shipments by recording over 300 million devices shipped during the fourth quarter, while experiencing slower year-over-year growth for 2007. According to IDC’s Worldwide Mobile Phone Tracker, the 334.0 million handsets shipped during the holiday quarter was a new record for the industry, and was up 15.3% over last quarter.For the entire year, total shipments reached 1,144.1 million units in 2007 with 12.4% overall growth. Nokia once again led vendors in shipments throughout the year, although some shakeup in the vendor rankings did occur. Samsung, which had been the number three vendor in the industry, surpassed Motorola during 2007 to capture the number two spot.

“Give credit to Samsung for taking the number two position worldwide from Motorola,” says Ramon Llamas, research analyst with IDC’s Mobile Devices Technology and Trends team. “For the past few years, Samsung’s growth kept pace with the market, but in 2007 the company beat the market almost by a factor of four. Samsung capitalized on replacement handset opportunities in the United States and Europe with a steady stream of mid-range and high-end devices while Motorola spent much of the year addressing inventory challenges across EMEA and Asia. Now that Motorola is implementing a new handset strategy, it will be interesting to watch the hotly contested number two position in 2008.”

“Over the last three years, growth in the industry during the holiday quarter has fluctuated from 18.0% to 30.0%, and this past quarter we saw it drop to 11.6%,” said Ryan Reith, senior research analyst with IDC’s Worldwide Mobile Phone Tracker. “The expectation that the market would maintain the level of growth it saw over the last three years was unrealistic. We expect growth to be in the single digits throughout 2008, and most likely for years to follow.”

Top Five Mobile Phone Vendors

Nokia shipped more units in the fourth quarter than the next three vendors’ shipment volumes combined. This, Nokia executives pointed out, was the result of its streamlined operations, which produced on average nearly 1.5 million units each day during the quarter. This number could have been even higher if the company did not have to deal with component shortages during production. Regardless, it still marks a significant accomplishment. Nokia’s volumes were primarily driven by entry level products from its 1100 and 1200 device families, but its biggest revenue and profit generators came from its premium Nseries devices.

Samsung achieved several noteworthy accomplishments to end 2007: It took the No. 2 position worldwide for the year, posted its third consecutive quarter as the No. 2 vendor worldwide, and recorded its sixth consecutive quarter of shipment growth. In the process, Samsung realized double-digit profit margins during the quarter, resulting from an emphasis on its premium Ultra Edition phones and converged mobile devices. Looking ahead to the first quarter of 2008, the company plans to top its 46.3 million shipment volume while maintaining profit margins.

Motorola spent another quarter addressing its challenges, the most significant being a slowing demand for Motorola’s products. CEO Greg Brown pointed out that the company had missed out on significant growth areas, most notably in 3G, China, and emerging markets, and that gaps in Motorola’s current product portfolio had to be addressed. Recent announcements of its ROKR E8, Z10, and W series reflect Motorola’s attempts to revive its handset business, but recovery is expected to continue into 2009.

Sony Ericsson broke through the thirty million unit mark for the first time in its history. As in previous quarters, EMEA represented the bulk of the company’s shipments, but it also improved its presence in North America, Latin America, and Asia Pacific. Even with greater attention and resources going towards emerging markets, Sony Ericsson still recorded the highest ASP among the leading vendors. Key devices for the quarter included the K550, W200, W300 and the W580.

LG Electronics took another step towards breaking the 25 million mark, and with the success of premium devices in developed markets and cost effectiveness, the company also realized slight operating margin improvement. Key to its success were several models released during the quarter, including the Voyager and Venus in the United States, and the Viewty in Europe. Despite its positive results during the quarter, LG saw the distance between itself and Sony Ericsson grow to more than seven million units, reversing the progress it had made in previous quarters.

Creating the best possible mobile video experience for users involves allowing the community to engage with YouTube whenever they want, wherever they are. The latest enhancements to YouTube for Mobile will give users access to the largest repository of mobile video content available, on over 100 million devices worldwide, and will give them more tools to personalize their experience.YouTube for Mobile (http://m.youtube.com) users will be able to access tens of millions of videos. YouTube for Mobile requires a streaming capable (RTSP) phone as well as a 3G operator. This includes a majority of 3G phones from leading mobile phone manufacturers. YouTube works closely with many mobile partners to improve the user experience on YouTube for Mobile, including Motorola, LG, Helio, Nokia, and more.

Not only will users and partners have access to the largest mobile video catalog, they also will be able to personalize their experience. Users will now have access to features regularly used on YouTube, including their YouTube accounts, Favorites, Videos, Channels as well as the ability to directly upload from mobile devices and share videos instantly. Users also will now have the ability to rate and comment on videos directly from their mobile phones.

YouTube for Mobile seeks to provide users the ease of mobility with all of the features found on YouTube.com. YouTube’s latest mobile offerings will be made available to users all over the world and seeks to provide users the ease of mobility with many of the features found on YouTube.com.

YouTube is also offering YouTube for Mobile via a free downloadable Java application for a limited number of mobile phones, giving users a more interactive experience. Currently in beta and available in US and UK English, the application offers another way to access YouTube for Mobile. At this time, the YouTube for Mobile application is supported only on J2ME (Java) MIDP2 devices with streaming video capabilities. This includes the Sony Ericsson k800, w880, Nokia e65, n95, n73, 6110 navigator and 6120 classic.

The expansion of YouTube’s mobile offering will improve the user experience, giving YouTube users the ability to engage the world of video anytime and anywhere. With more mobile functionality and features, YouTube for Mobile will also allow users to develop more innovative original content directly from their mobile devices and encourage new users to share and engage the community.

*YouTube for Mobile (m.youtube.com) is available in the following countries and in the below languages: Countries: United States, Japan, United Kingdom, France, Italy, Spain, Netherlands, Poland, Brazil, Canada, Mexico, Australia, Hong Kong, Taiwan, New Zealand, Germany and Russia Languages: English, Japanese, Italian, French, Spanish, Dutch, Polish, Portuguese, Chinese (Traditional), German, Russian

Sony Ericsson today announced the launch of the T270 and T280, a stylish duo of affordably priced phones set to appeal to differing audiences.At home on the catwalk or in the boardroom The T270 and T280 offer classic pocket-sized style. At less than 13mm slim and built using brushed light metal with a glass finish, they offer premium design without the premium price tag. Take the T280 to the fashion mall and snap a picture of a possible new purchase or use the T270 at work to send a calendar appointment to a colleague via Bluetooth technology.

Sony Ericsson T280 — In Touch and In Fashion

Minimum fuss

Fast texting and a simple navigation key to switch-on the FM radio or access your contact list. Easy access to the 1.3 megapixel camera and just one click to begin writing a new text message.

Maximum exposure

As well as its good looks, the T280 lets you take and send a photo in just a few clicks. Browse through your pictures on the phone’s screen or send them via Bluetooth to a friend’s phone.

Multitask effortlessly

Both the T280 and its sister-product, the T270, are compatible with Bluetooth Headsets such as the newly announced HBH-PV770. The HBH-PV770 headset sits discretely in your ear and offers remarkably clear audio, even in noisy environments, thanks to its Digital Noise Cancellation and fast Automatic Volume Adjustment features.

Sony Ericsson T270 — With Business in Mind

Your personal assistant

The T270 combines grown-up good looks with a set of features designed to meet the needs of the busy professional. Access key menu functions such as phonebook, calendar or messages with just one touch and use the built-in speakerphone to take a conference call.

Just the job

Both of the phones announced today are designed with a clear audience in mind. For the T270 it is the business user who just wants the essentials done well. It has been purposely developed without a camera to keep things simple and is built with a metal housing and clearly laid out keypad to ensure a robust phone that is easy-to-use.

For whatever reason you need a phone — whether it is for work or just staying in touch with minimum fuss — then Sony Ericsson say that they have a solution with the T270 and T280.

The T270 and T280 will be available in the same colours, Silver on Black and Copper on Silver. They will be available in selected markets from Q1 2008 and will support the following frequencies:

T270i - GSM/GPRS 900/1800 T270a - GSM/GPRS 850/1900

T280i - GSM/GPRS 900/1800 T280a - GSM/GPRS 850/1900

Legals

1) Facts and features may vary depending on local variant.

2) Talk and standby times are affected by network preferences; type of SIM card, connected accessories and various activities e.g. games. Kit contents and color options may differ from market to market. The full range of accessories may not be available in every market.

Units shipped in the quarter reached 30.8 million, a 18% increase compared to the same period last year, generating continued sequential and year-on-year market share gains. Sales for the quarter were Euro 3,771 million, in line with sales a year ago reflecting a strategic shift to a greater proportion of lower priced handsets in the product portfolio. Income before taxes for the quarter was Euro 501 million in line with a year ago. Net income for the quarter was Euro 373 million.Sony Ericsson gained market share during the quarter due to the continued success of such products as the K550 Cyber-shot(TM) and the W200, W300 and W580 Walkman phones in the Americas and Europe. Although Average Selling Price (ASP) increased slightly sequentially during the quarter, as a result of the introduction of new flag-ship Walkman and Cyber-shot(TM) phones such as the W910 and K850 models, the trend for falling ASPs year-on-year reflects the company’s direction to broaden its product portfolio.

“Sony Ericsson finished a very good year, which highlighted how the company has strategically positioned itself to capture market share with an expanded product portfolio. Investments are being made in both R&D and brand building, to deepen the portfolio and strengthen Sony Ericsson’s presence in new and developing markets around the world. Our target remains to become one of the top three players in the industry, and the momentum we established in 2006 and 2007 makes this a realistic and achievable ambition,” said Dick Komiyama, President of Sony Ericsson. Sony Ericsson estimates the 2007 global handset market as being over 1.1 billion units, in line with previous forecasts. On this basis the company believes it grew market share around 2 percentage points to reach slightly over 9% for the full year 2007 compared to full year 2006.

During the fourth quarter Sony Ericsson announced that it had entered into a series of agreements with Motorola, Inc. whereby Motorola acquired 50% of the share capital in U.I. Holdings BV, the Dutch owner of the Swedish software company UIQ Technology AB, which was acquired by Sony Ericsson from Symbian Ltd. earlier in the year. The transaction was ratified by the appropriate competition authorities during the quarter.

Sony Ericsson announced a number of new products during the quarter including high-end W890 Walkman and the K630 and the K660 HSDPA web phones. The company also announced its strategy to expand Sony Ericsson’s PlayNow(TM) digital content distribution application into a full service proposition during 2008.

On November 1, 2007 Sony Ericsson’s president Miles Flint stepped down and Hideki ‘Dick’ Komiyama joined the company to replace him. Dick Komiyama joined Sony Ericsson from Sony Corporation where he was Director, Chairman, Sony Electronics Inc., USA, and Executive Vice President of Electronics Marketing and Sales Strategies of Sony Corporation, Japan.

Sony Ericsson W760:Sony Ericsson today announced the W760, the first truly global Walkman phone with tri-band HSDPA, enabling broadband speed downloads of the latest music and content wherever in the world it is used. Offering music on your mobile and much more, the phone delivers built-in GPS to help you find that secret gig, distinctive Stereo Speakers for sharing your music and the latest hit games, including Need for Speed(TM) ProStreet.

The W760 is a Walkman phone that you will want to take with you everywhere. This is where the added protection from the multipurpose Active Speaker MAS-100 comes in. Announced today, it acts as a good-looking protective case, a speaker to let you play your tunes even louder and an FM radio antenna.

W760 Walkman phone - Enjoy and share - anywhere in the world

* Stay grounded - GPS and Wayfinder Navigator(TM)1) built-in, plus Google Maps(TM) for step-by-step directions to your destination

* Share your music inside and out - Twin speakers with Stereo Widening plus an optional Active Speaker for outdoor use

* Match your mood - choose and match your music with SensMe(TM)

* Score big - great gaming features, motion control and widescreen gameplay. Need for Speed(TM) ProStreet preloaded

Find your way with GPS

Looking for the location of a gig or a new club? Even a new city poses no challenge for the W760. The phone’s built-in GPS with Wayfinder Navigator(TM)1) lets you search over 20 million points of interest around the globe and talks you to your destination every turn of the way. There’s also a GPS-supported fitness application called Tracker that can tell you how fast, for how long and how far you ran (or walked!).

Share your music with your friends

Become the focal point of a spontaneous party or gaming experience with the W760’s powerful built-in stereo speakers. If outdoors, use the phone with the Active Speaker MAS-100 - a revolutionary case that not only looks fantastic but also protects your Walkman phone at the same time as being a built-in speaker and FM radio antenna for enjoying music with friends.

Set the mood with the right music

The W760 helps select the right music for the occasion. Store up to 950 tracks on your phone, and use SensMe(TM) to pick the music and tracks that match your mood in an instant. Navigate through a playlist with Shake Control - shuffle and skip through tracks, or adjust the volume, with just a shake of the phone.

The TrackID(TM) functionality allows you to identify any song you are listening to on the FM Radio or at a club. And with TrackID(TM) Charts, you can also review the most searched tracks in your country or anywhere in the world.

The intuitive Media User Interface rotates depending on how you’re holding the phone, so you can see everything you need at a glance. Auto rotate works for photos, videos and games too. Just twist the phone to change the view.

Get a piece of the gaming action

With the W760, gaming is more fun than ever. The phone allows you to play in landscape mode, with sound from stereo speakers and use of dedicated gaming buttons like a gaming console. It is preloaded with the latest games, including Need for Speed(TM) ProStreet - where high speed and utter adrenaline collide. The W760 is built for fast-paced action with a large 2.2″ screen for great gameplay and Motion Sensor Gaming that allows you to play top games on your phone in 3D quality, using the motion of the phone to control the game.

Capture the moment

A quality 3.2 megapixel camera is built in to the phone. Just slide open the phone, press the camera button and capture the moment! Pictures can be stored on the 1GB Memory Stick or transferred to a PC using Media Manager.

The W760 is a UMTS/HSDPA 850/19002100 and GSM/GPRS/EDGE 850/900/1800/1900 phone that will be available in selected markets from Q2 2008.

The Active Speaker MAS-100 will be available in selected markets from Q2 2008.

Sony Ericsson W350:

Sony Ericsson today announced the launch of the W350, a Walkman phone that offers the perfect blend of style and function. Featuring for the first time from Sony Ericsson a flip phone that allows you to control your music at your fingertips, it offers a winning combination of ease of use, style and convenience. This latest addition to the Walkman phone family can be used with the new Bluetooth(TM) Headset HBH-DS205, also announced today, for the ultimate hands-free music experience.

At just 10 mm thin, it is sleek enough to fit comfortably with no bulges into your pocket or purse. Its unique flip covers the keypad for a minimalist look. Available in trendy colours including Electric Black with orange accents, the phone is a classy yet modern statement that is never out of place whether at a music gig or a football match.

The W350’s Walkman player can easily be accessed and operated even without opening its flip cover. With Walkman on Top, key MP3 functions including Play, Pause and Scroll are outside the phone’s flip cover so you can use it just like you would a standalone MP3 player.

The W350 makes it straightforward to transfer music onto your phone. Whether your favourite tracks are on a CD or on your computer, all you need to do with the phone’s intuitive Media Manager software is drag your tracks from your computer onto your phone via a USB cable. You can store up to 470 tracks or 40 entire albums and, once your music is onto your phone, it’s also easy to navigate around it with the Walkman player.

You’re at the bar, and a song plays that you used to love… but you just can’t place it! Sounds familiar? We’ve all experienced this, and thanks to TrackIDTM, it need never happen again. Just record a few seconds of the song into the phone’s microphone (or tag it from the built-in radio) and use TrackIDTM to identify it. The phone provides you with the name of the song, the artist, and even the album so that you can download it and enjoy it again and again.

You don’t need to hold the phone in your hand to get the best out of the W350. With the Bluetooth(TM) Headset HBH-DS205, you can stream the music on your phone wirelessly to your ears! Your phone can be in your bag and you can still listen to the music, see which song is playing and take calls.

The W350i is an EDGE 900/1800/1900 phone that will be available in selected markets from Q2 2008. The W350a is an EGDE 850/1800/1900 phone for the Americas that will also be available from Q2 2008.

The Bluetooth(TM) Headset HBH-DS205 will come in grey and will be available in selected markets from Q2 2008.

Sony Ericsson today revealed the Z555, an elegant clamshell phone which combines a rich feature set with striking good looks. It’s a perfect match of the latest feature set with an innovative diamond design, intended to make one big style statement. Together with the Z555, Sony Ericsson announced a series of stylish new accessories including a Design Collection of four leather bags all offering unique and creative carrying solutions, as well as three new sleek Bluetooth(TM) Headsets, HBH-PV708, HBH-PV770 and HBH-PV712. Sony Ericsson Z555 - A statement of style* Gesture Control - manage calls with a wave of your hand

* Hidden display - for an uninterrupted finish

* Everchanging themes to suit the season

* Sleek design accessories to complete your look

Whether at work or at play, you have a personal style that’s all your own - a style and look that the Z555 sets off perfectly. With a unique diamond reflective finish on the front, and sophisticated details, it truly reflects your personality. Choose between Diamond Black and Dusted Rose and you will soon get noticed. Just wave the interruptions away

The Z555 incorporates Sony Ericsson’s handy Gesture Control, letting you easily mute the phone or snooze its alarm without having to interrupt what you’re doing. When a call comes in, a simple movement of your hand back and forth over the phone mutes the ringtone. Similarly, sweep your hand over the phone when using it as your alarm clock to put it into ’snooze’ mode. Works like magic! Stay informed - discreetly

The Z555’s outside display shows you who is calling even without opening the clamshell. When it’s in idle mode, the outside display remains discretely invisible.with no compromise to the design. The latest look

Just like you, the Z555 changes its look to fit the suit the season. The colours and designs that appear within the phone’s themes, effectively the look of the menu system and home screen, can update automatically as the year goes by. Linked to the phone’s calendar, the Z555 knows when it’s time for that summer look to give way to the fall. It even saves something special for big events like News Year’s Eve! Indulge your passions on the go

The Z555 allows you to grab that spare moment in a taxi to catch up with your favourite band or even book. Store your favourite music tracks or audio books on the phone and sort them by chapters, albums or artists. Tune in to FM Radio for the weather, traffic or the latest celebrity news. Snap the action as it happens

The Z555’s 1.3MP camera ensures that you’re always in a position to snap the action as it happens. Take a picture of a potential new purchase and send it as a picture message to a friend or upload it directly to your ‘blogsite’ so that everyone can share what you’ve been up to. Accessorise to complete the look

Any stylist will tell you that no look is complete without the right accessories. The Design Collection offers four different stylish leather bags that complement your style and protect your phone at the same time. This Collection offers creative and stylish carrying solutions that fit with your phone and your style. The Z555 is also compatible with three sleek new Bluetooth(TM) headsets:

* The Bluetooth(TM) Headset HBH-PV708 offers the best combination of style and convenience - to keep you in touch whether you’re walking the dog or buying a coffee

* The Bluetooth(TM) Headset HBH-PV770 provides an alternative in-ear wearing style so that you can still use it while wearing your glasses or sunglasses

* The Bluetooth(TM) Headset HBH-PV712 reduces background noise and maximises comfort, letting you concentrate on the person you are talking with. It also raises the style stakes thanks to the two changeable Style-up(TM) covers included with it.

The Z555i is an EDGE/GSM/GPRS 900/1800/1900 phone that will be available in selected markets from Q1 2008. The Z555a is an EDGE/GSM/GPRS 850/1800/1900 phone, available in the same timeframe. The Design Collection will be available in selected markets from January 2008. The three Bluetooth(TM) Headset (HBH-PV708, HBH-PV712 and HBHPV770) will be available in selected markets from February 2008.

For the second time, Sony Ericsson ranked highest in U.S. overall customer satisfaction performance among wireless mobile phone brands in the J.D. Power and Associates 2007 Wireless Customer Satisfaction StudySM. Last week, Sony Ericsson also ranked highest among wireless mobile phones brands in the J.D. Power and Associates Canadian Wireless Customer Satisfaction Study.”Sony Ericsson continues to show a strong commitment to the North American market with an expanding portfolio of compelling devices for every consumer,” said Najmi Jarwala, president of Sony Ericsson North America. “Receiving the top ranking in the J.D. Power and Associates study is a reflection of Sony Ericsson’s ongoing ability to deliver eye-catching, feature-rich and high-quality products that enhance the consumer experience.”

In the U.S., Sony Ericsson ranked highest among mobile phone brands with a score of 741, significantly above the industry average. Sony Ericsson received significantly higher than industry average scores in features and battery function categories. The brand ranks higher than the industry average in physical design, operation and durability factors. In Canada, the company ranked highest among mobile phone brands with a score of 728, performing particularly well in the features, physical design, battery and operation factors.

The study measured customers’ satisfaction with wireless handsets based on five key product performance factors, including physical design, operation, features, handset durability and battery function.

A joint venture between Sony and Ericsson, Sony Ericsson entered the wireless handset market in 2001. Since its inception, it has released a number of Sony co-branded handsets, including the music-centric Walkman brand and the imaging-focused Cyber-shot brand in 2005 and 2006, respectively.

The W960 Walkman phone will start to ship from November 2007, Sony Ericsson announced today. The W960, a potent combination of slim UMTS and Wi-Fi(TM) enabled phone with high performance media player, will be available in selected markets across the globe in time for the Christmas season.The W960 was unveiled in June 2007 and marks a next generation of Walkman phones. With room for up to 8,000 songs* and finger-touch navigation around playlists on the large touch screen, the days of taking an MP3 player and a phone with you are definitely over. The 2.6″ display also serves as an excellent viewfinder for a 3.2 megapixel camera and as a widescreen for watching video in TV quality.

“The W960 has been generating a lot of consumer excitement since the day it was announced,” says Ben Padley, Head of Music Product Group at Sony Ericsson. “As the next instalment in our hugely popular Walkman phone series, we are confident that this music mix of 3G phone, Walkman player and quality camera will prove to be a hit, and a great complement to the rest of the range.”

Music Desk Stand MDS-65 makes the perfect partner for a hi-fi duet

Sony Ericsson’s Music Desk Stand MDS-65 will also hit stores at around the same time. The perfect musical complement to the W960 and many other Sony Ericsson phones, the MDS-65 lets you charge the phone while experiencing high-fidelity sound on its four full-range neodymium-magnet speakers. And when you’re on the move, the MDS-65 runs on batteries so you can use it anywhere you like - from barbecue to beach. With its sleek, futuristic silver finish, it can’t help but draw admiring glances.

The Sony Ericsson W960 Walkman phone is UMTS 2100-GSM/GPRS 900/1800/1900 and will be available in Vinyl Black from November 2007.

The Music Desk Stand MDS-65 will also be available from November 2007.

Legal

*Assumes eAAC+ encoded file format

1) Facts and features may vary depending on local variant. 2) Talk and standby times are affected by network preferences, type of SIM card, connected accessories and various activities e.g. games. Kit contents and colour options may differ from market to market. The full range of accessories may not be available in every market.

Sony Ericsson today announced the launch of the K660, an HSDPA (’mobile broadband’) enabled phone with clever features like illuminated shortcut keys that only become active when surfing the Net, and desktop tickers that provide regular updates from your favourite websites; all designed to make Web browsing on the move as simple and convenient as at your computer.”Sony Ericsson’s vision is to offer ‘Generation Web’ a mobile internet experience that’s rich, user-friendly and satisfying,” says Martin Winkler, Head of Web Marketing at Sony Ericsson “This Web-optimised phone is a clear step along that journey and will appeal to individuals who are managing their busy lives and social networks online, whether its arranging to meet up for a football match or booking concert tickets.”

Sony Ericsson K660 - Web for Youth

* Web Optimised (Landscape Browsing and Shortcut Keys) for easy surfing

* HSDPA for fast surfing, email and download

* Google Maps for Mobile

The internet as you expect it to be!

The K660 makes browsing the mobile Web straightforward. The phone’s navigation key serves as a “magnetic mouse pointer” when in Web mode, letting you find your way around the page just as you would on a PC. It indicates when a part of the page is clickable and where text input is possible. You can even zoom in for a closer look at text or images.

Pan-and-zoom is just one of the Web shortcut keys that sit under your thumb when viewing Web pages in landscape mode. The K660 also sports a Bookmark function, a single click button that takes you back to your Home Page and an ‘Enter Address’ shortcut; all intended to guide you through the Web that much quicker. .

The information you need - on your terms

The K660 is engineered to ensure that you’re not kept waiting for the news or content that matters to you. Music, video or email - HSDPA technology lets you download it all at speeds that are up to four times faster than regular 3G.

Get there with Google Maps for Mobile

Thanks to Google(TM)Mapsfor Mobile, the K660 keeps you grounded wherever you are, even in a strange city. Find your way instantly with interactive maps that let you zoom in or out, or pan in any direction to orient yourself. Enter your current location and destination and receive point-to-point directions. No fuss, no diversions.

Shoot and share…instantly

The K660 squeezes a 2.0 megapixel camera into its compact frame, making it easy to capture the moment. And since the Web is at your fingertips, it’s just a few clicks to upload your picture to your blogsite and share it instantly with friends and family.

Although packing a whole host of Web applications, this phone is not just for suits. Available in two stand-out colours, a funky ‘lime-on-white’ and a stylish ‘wine-on-black’ colour, the K660 will earn you admiring glances no matter where you are.

The K660 is a UMTS/HSDPA 2100 and GSM/EDGE 850/900/1800/1900 phone that will be available in selected markets from Q1 2008.

Sony Ericsson Bluetooth(TM) Headset HBH-PV703 Make the most of the K660’s Bluetooth(TM) technology with the compact new Bluetooth(TM) Headset HBH-PV703, available as a separate accessory.

# With a talk time of up to 10 hours, a standby time of up to 350 hours the HBH-PV703 can keep going for as long as you can talk!

# The HBH-PV703 has features such as last number redial and voice dialing, letting you easily handle calls whenever you need.

Charge it. Forget it

The powerful HBH-PV703 offers up to a remarkable 10 hours talk time and 350 hours standby time - so you won’t miss important calls because the battery ran out.

With Auto-pairing ™ the HBH-PV703 automatically connects to your phone so all you need to do after charging it is activate Bluetooth(TM) in your phone. No need to try and recall pin codes - and with Bluetooth(TM) 2.0 + EDR - no compromise on security.

Use it all the time

Weighing a mere 14 g/ 0.49 oz., the HBH-PV703 is light enough to wear comfortably all day. Manage your calls from your headset with its built-in answer / end call, last number redial, and volume buttons.

Sony Ericsson announced the MD300, a state-of-the-art business tool that allows busy professionals to quickly and easily connect their PCs or laptops to the internet whenever and wherever they need. The first Sony Ericsson Mobile Broadband product with a USB interface, the MD300 is simple to install and start up. It comes pre-installed with everything you need to go online, including PC software.”The MD300 combines high data download speeds with simple installation and configuration, making it the ideal choice for busy professionals who demand no-compromise connectivity,” says Johan Tysklind, Marketing Director Mobile Computing at Sony Ericsson. “The MD300 is the first offering in our forthcoming portfolio of mobile broadband products that will combine Sony Ericsson’s dependability with a stylish form factor.”

As compact and easy to use as a USB memory stick, the Sony Ericsson MD300 is a mobile broadband modem that plugs into any standard USB port. With Microsoft Windows software and drivers built in, the card installs and configures itself when plugged in, making it a matter of seconds to get connected. Mac drivers will be available for download. The MD300’s simple, intuitive Wireless Manager interface makes using it a breeze. This PC interface will also enable instant access through a pre configured button to the PlayNow(TM) mobile entertainment experience from Sony Ericsson.

The MD300 is all you need to get your mobile office up-to-speed, whether you’re on a HSDPA, UMTS, EDGE or GPRS network anywhere in the world. It’s versatile enough to use with your laptop or desktop computer at home or in your hotel room, with its portfolio of accessories including the desk stand and USB extension cable.

The MD300 will be available in luxury black and metallic silver in selected markets from Q1 2008.

The MD300 at a glance:

Form USB 2.0 (__) High speed

Compact size, 70 x 32.5 x 15 mm HSDPA - Up to 3.6 Mbps, downlink

Integrated antenna design

HSDPA/UMTS - Triple band 850/1900/ 2100 MHz

EDGE/GPRS Band - Quad band 850/900/1800/1900 MHz

Operating Systems - MS Windows 2000, XP, Vista, MAC-OS X supported

Features/Enablers - Sony Ericsson Wireless Manager, Auto-installation and auto-configuration, 128 MB addressable memory for the user, Multi colour LED illumination indicating communication status, 24 supported languages, Sony Ericsson update services

“Mobile phone maker Sony Ericsson is selling half of its smartphone software unit UIQ to U.S. rival Motorola, Sony Ericsson’s president, Miles Flint, told reporters in London on Monday.”

Sony Ericsson today announces the K630, a stylish all-rounder fully packed with all the features needed for managing work life as well as your favourite pictures, video and music.Available in two colours - Havana Gold and Quick Black — the new Sony Ericsson K630i keeps you in control, fully informed and entertained at all times. Powered by turbo 3G (HSDPA) and weighing in at only 97 grams, the K630 delivers a PC-like Web surfing experience in a pocket-sized frame.

Pre loading of Microsoft Exchange ActiveSync gives you the possibility to mirror your PC/laptop inbox, look out for urgent e-mails and write quick responses. Add to this your Desktop widgets; animated icons that sit on your phone’s desktop and give one press access to your favourite websites, and its easy to see how the K630 brings the Web into your phone. RSS Feeds can even be set-up to keep you up-to-date with the latest news, weather and entertainment.

You never know when you might need to snap a picture, so the K630’s 2.0 megapixel camera is always on-hand to shoot still pictures or moving images. Share these instantly with friends via MMS, email or postcard; or by uploading them to your own online gallery, or blogsite. Share the Web address with friends and family to instantly give them access to all your latest photos or video clips.

The K630 also provides a true music experience. It comes with 256MB Memory Stick Micro (M2) in-box and supports up to 4 gigabytes — that’s up to 3600 full-length tracks. That sounds like a lot, but the K630’s Mobile Broadband (HSDPA) capability means it only takes about 14 seconds to download a full-length music track*; up to four times faster than average on a regular 3G phone. To make things easier still, the K630 features a dedicated music key to help you navigate all of those songs.

The phone features an in-built Media Browser, meaning that there is just one location on the K630’s menu to launch the music player, video player or photo gallery, and so access all of your in-phone content. The K630 comes complete with new Media Manager software in-box to let you easily move your favourite music, photos, videos and more between your PC and your phone. Music tracks or video clips will be automatically converted into phone-friendly formats and creating playlists or adding album artwork to your tracks is simple.

“The thinking behind the K630 is that it can give you more time to do the things you really want to,” says Martin Winkler, Head of Web Marketing at Sony Ericsson. “The K630 is the perfect tool for managing your day-to-day agenda and keeping up with email, but it is much more than a work-horse. It is the perfect companion for those ‘down-time’ moments, such as waiting for a train, where listening to music or watching a video can make time go that bit faster.”

The Sony Ericsson K630 will be available in selected markets from Q4 2007.

Facts and figures:

Features:

Music - Streaming Audio/Video, Media Manager, FM Radio, Audio Codec support: MP3, AAC, AAC+, eAAC+, WMA DRM: Phase 1+2 and Microsoft DRM PlayNow 4.0, Bluetooth stereo (A2DP)

Imaging - Picture and Video Blogging, Video Telephony CIF camera, 2.0 Megapixel fixed focus 4x digital zoom, Video codec support: MPEG4, WMV, H.264, H.263, Video recording / playback (15fps)

Productivity/Connectivity - Web mail; Hotmail, Yahoo, G-Mail as shortcuts, Wireless Village globally with support for AOL, Yahoo, MSN and ICQ, Push email, PC Synchronization, Flight mode, Bluetooth 2.0, USB 2.0 full speed, Java MIDP 2.0, E-mail client (POP3/IMAP4), FOTA, SAIC

Accessories - In-Box: 256 MB Memory Stick Micro (M2), Stereo Headset HPM-64 (with 3.5 mm jack), Media Manager PC software, USB cable (DCU-60) for easy and fast transfer, Battery (BST-38), Charger (CST-70), Documentation Set, PC Suite

Optional: Stereo Bluetooth Headset HBH-DS200 Enjoy wireless music without missing a call, GPS Enabler HGE-100 - The first personal GPS navigator that is built-in to a Stereo Portable Handsfree, Portable Speakers MPS-70 - Small yet powerful speakers that fit in your pocket, Music remote control MRC-60 - Listen to music with hi-fi sound quality and adjust music settings with a remote control

Fact and Figures

Size (length x width x thickness): 103 x 47 x 15.5 mm

Weight: 97grams

Colour(s): Havana Gold and Quick Black

Screen: 262,144 colour TFT

Resolution: 176 x 220 pixels

Size: 2.0 inches

Phone memory: Up to 32MB

Memory card: 256 MB Memory Stick Micro (M2) ****

Talk time GSM/UMTS: up to 9 hours / up to 5 hours Standby time GSM/UMTS: up to 300 hours

Video call time: up to 2.66 hours

Music listening time: up to 21.8 hours

Networks: GSM/GPRS/EDGE 900/1800/1900 UMTS/HSDPA 2100

Legal Information

* Assumes 3G broadband (HSDPA) connection and the download of an average full track 4 minute song.

1) Facts and features may vary depending on local variant.

2) Talk and standby times are affected by network preferences, type of SIM card, connected accessories and various activities e.g. games. Kit contents and colour options may differ from market to market. The full range of accessories may not be available in every market.

With Christmas sales fast approaching, Sony Ericsson today announces that its latest Walkman and Cyber-shot phones, the W910 and the K850, will be available in stores across selected markets from this month.Since the launch of the W800 in August 2005, sales of Walkman phones have reached 45 million units. The first Cyber-shot phone launched in June 2006 and volumes are now reaching 13 million units. The W910 and the K850 build on these successes and continue to deliver the best mobile music and camera phone experiences. Both new phones boast Turbo-3G speeds (HSDPA) for fast download of music and other content and come packed with unique features.

Slide to a new Walkman beat The W910 Walkman phone is designed for entertainment; whether music, 3D games, video, or high-speed Web access. It’s also geared to let you choose your music, your way. Select Shake control and just flick the phone to control games or skip and shuffle between music tracks. Or opt for SensMe and discover music to match your mood and tempo. The W910 can hold over 900 of your favourite songs* on the 1GB Memory Stick Micro that is provided out of the box, with room for plenty more thanks to the expandable memory.

You can now even colour-match your W910 with some of Sony Ericsson’s bestselling accessories. The Portable Speakers MPS-70 and the Stereo Bluetooth Headset HBH DS-220 now come in the same Hearty Red colour so you can enjoy your music in complete style.

“Our users tell us how important it is to have their music always with them and to be able to get it on to their phone with a minimum of fuss. This is why we have great expectations for the W910,” says Ben Padley, Head of Music Marketing at Sony Ericsson. “The W910 makes it quicker and easier than ever before to transfer or download music so that it is always available at your fingertips. The ’slider’ design is also something that resonates well with our customers; the W580 Walkman phone was the best selling Sony Ericsson mobile phone globally in Q3 of this year.”

Your camera always with you

The K850 Cyber-shot phone is equipped with a 5 megapixel camera with auto focus, Xenon flash and Video Light that together help produce true digital camera results. Even if you are not an expert photographer, the K850 does everything to help you get the best possible shots on your phone. Photo Fix automatically improves light balance in one click to make your picture as good as it can get. When taking a picture of a moving object, for example at a sports event, you can select BestPic and take nine pictures in one burst. Then simply choose the best and delete the rest.

“Sony Ericsson is first and foremost about offering the best phone for you, but with the K850 we also give consumers a 100% credible alternative to a digital camera.” says Sven Totte, Head of Imaging Marketing at Sony Ericsson. “With unique features such as BestPic, Photo Fix and Auto Rotate combined in an easy to use and intuitive phone, the K850 delivers the best picture quality of any camera phone currently on the market.

The Sony Ericsson W910 Walkman phone will be available in either Hearty Red or Noble Black. The K850 Cyber-shot phone has a colour choice of either Velvet Blue or Luminous Green. Both will be available in-store across selected markets from October 2007.

Micron Technology, Inc., Nokia, Samsung Electronics, Sony Ericsson, Spansion Inc., STMicroelectronics, and Texas Instruments announced today that they support the creation of a far-ranging industry specification for removable memory cards and embedded memory solutions being standardized by the JEDEC Solid State Technology Association (JEDEC), a leading open-standards organization in the semiconductor industry. JEDEC is well known for its expertise in the standardization of component technologies and solutions.The new specification, dubbed Universal Flash Storage (UFS), reflects the industry’s need for a universal memory solution that removes the need for adaptors to accommodate different removable memory card sizes.

Widespread demand for higher densities and higher performance, plus the surging popularity of multimedia content, is accelerating the need for advanced memory solutions as removable card or embedded formats. UFS will provide a revolutionary leap towards supporting very low access times required for memories, as well as enabling high-speed access to large multimedia files, while reducing power-consumption in consumer electronic (CE) devices. The target performance level is expected to be a significant advancement beyond that of the varied flash cards popular today. Today, users experience a three-minute access time for a 90-minute (4 Gigabyte) high-definition movie; with the new standard, this would be reduced to a few seconds.

Major applications such as mobile handsets, digital still cameras and other CE devices will benefit from the convenience of a universal open standard based specification that is intended to reduce the time-consuming process of enabling interoperability among the various types of removable and embedded memory solutions at the system level. UFS is planned to provide consumers in the future with the convenience of a unified removable memory card that can be shared among various mobile, portable and other CE devices without the need for any adaptors.

The UFS standard is expected to be finalized in 2009.

Sony Ericsson’s new K770 Cyber-shot phone, announced today, is a digital camera, a photo album and an elegant phone all in-one. Still a phone first and foremost, it allows you to send and share your photos as soon as you’ve taken them.At just 14.5mm slim and finished in a fashionable Truffle Brown, the K770 can take pictures as good as a standalone digital camera; pictures can be printed up to A4 size. The camera can also be used for video and comes with a powerful photo light for indoor photo-taking and filming. As with all Sony Ericsson Cyber-shot phones, ease of use sits at the heart of the experience. To take a picture, just slide open the lens cover, find your subject and shoot.

Capturing the perfect picture is easy with the K770 Cyber-shot phone. Just slide open the lens cover and you’re ready. Once in camera mode the 1.9 inch screen becomes the viewfinder, the Cyber-shot based menu becomes visible and you’ll also see eight lit icons appear across the phones keypad. These serve as 1-click shortcuts to each of the camera’s key functions, such as picture size and photo light.

If you take a spontaneous snapshot and the light conditions are poor, simply select Photo fix for PC-free photo editing on your phone.

The most direct way to share your photos is perhaps through a slide show on the K770’s screen. When you want to show them to people that are not around, though, you can post your pictures to your own “blogsite” or on-line gallery. Share the web site address to share your photos.

If you want to transfer photos swiftly from the K770 Cyber-shot phone to your PC or laptop, then simply use the USB Cable provided in-box to drag and drop them from one to the other. Alternatively, if you prefer to print your pictures, the 3.2 megapixel camera with auto focus delivers picture quality that is good enough to print your photo out at upto A4 size (297mm x 210 mm). You can even connect your K770 direct to a printer using PictBridge for PC-free printing.

The K770 is about much more than just camera features. Supporting Memory Stick Micro (M2), the K770 comes with a 256 MB memory card that lets you store up to 200 photos of the best quality. Peruse your photo album whilst listening to your favourite music tracks on the in-built media player. Or tune in to the FM radio with RDS that seeks out clear reception when you’re on-the-move.

With all of this music at your fingertips, it’s worth investing in a Stereo Bluetooth Headset that will stream music wirelessly from your phone and let you enjoy your favourite songs hands-free. The Stereo Bluetooth Headset HBH-DS200 can be auto-paired with the K770 and offers up to 6 hours of talktime or music listening time.

The K770 Cyber-shot phone is all about understated style. It’s a discreet, grown-up looking phone that slips neatly into your pocket or bag. Yet when you need it there is a digital camera on-board that can give results as good as you expect from a digital camera.

The K770 is a GSM/GPRS 900/1800/1900 and UMTS 2100 phone that will be available in Truffle Brown in selected markets from autumn 2007.

K770 Cyber-shot phone at a glance:

Advanced Camera Features

* 3.2 megapixel camera

* Auto focus

* Digital zoom, 3x

* Active integrated lens cover

* Illuminated camera icons

* LED photo light

* Photo fix

* Picture blogging

* Video recording

* Video calling

* Picture messaging (MMS)

* Video viewing

* PictBridg

* Advanced Phone Features

* Bluetooth stereo (A2DP)

* Media player

* FM Radio with RDS

* TrackID

* Music tones (MP3/AAC)

* PlayNow

* RSS feeds

* Access NetFront Web Browser

* Polyphonic ringtones

* Speakerphone

* Vibrating alert

* Email

* Predictive text input

* Sound recorder

* Text messaging (SMS)

* Navigation key

* Picture wallpaper

* Wallpaper animation

* 3D games

* Java MIDP 2.0

* Video streaming

* Alarm clock

* Calculator

* Calendar

* Flight mode

* Notes

* Phone book

* Stopwatch

* Tasks

* Timer

* Bluetooth 2.0

* Modem

* Synchronization

* USB mass storage

* USB support

Facts and Figures

* Size: 105 x 47 x 14.5 mm

* Weight: 95 grams

* Color: Truffle Brown

* Screen: 262,144 color TFT

* Resolution: 240 x 320 pixels

* Size: 1.9 inches

* Phone memory: Up to 16 MB

* Memory card support: Memory Stick Micro (M2)

* Networks:

* UMTS 2100-GSM/GPRS 900/1800/1900

* Talk time GSM/UMTS: Up to 10 hours/2 hours 35 min

* Standby time GSM/UMTS: Up to 400 hours/400 hours

* Video call time: Up to 1 hour 30 min

Accessories

* In-Box: 256MB Memory Stick Micro (M2), USB cable, Stereo headset, PC suite & Media manager

* Optional: Stereo Bluetooth Headset HBH-DS200, Enjoy wireless music without missing a call, Bluetooth Car Speakerphone HCB-100E, Simplicity and high performance with long talk and standby times. Camera Phone Kit IPK-100, Support and enhance the use of your phone with a tripod, belt clip and compact carrying case.

Availability

* Available in selected markets from Q4 2007.

[disclaimer] 1) Facts and features may vary depending on local variant. 2) Talk and standby times are affected by network preferences, type of SIM card, connected accessories and various activities e.g. games. Kit contents and color options may differ from market to market. The full range of accessories may not be available in every market.

Two new camera phones announced today by Sony Ericsson are set to impress serious camera phone users and occasional picture snappers alike.For those users looking for a camera phone that delivers the picture quality you would expect from a digital camera, the Sony Ericsson K850 is certainly in the frame. This 5 megapixel Cyber-shot phone packs state-of-the-art digital camera features into a slim-design mobile phone.

The new Sony Ericsson Z320 is perfect for those that want a compact phone with a simple camera on-board for those impromptu photo moments. The Z320 is a megapixel clamshell phone that is good looking and simple to use. With just one press of a button to switch on the 1.3 megapixel camera it’s quick to shoot, store or share spontaneous shots.

Sony Ericsson K850 Cyber-shot phone:

*5 megapixel camera phone with Auto focus and Xenon flash

*Tri-Band HSDPA phone for high-speed picture and video blogging

*Advanced digital camera features BestPic, Photo fix and PictBridge

Beautiful images - The 5 megapixel camera with auto focus and Xenon flash produces true digital camera results. Even if you are not an expert photographer, the K850 does everything to help you get the best possible shots on your phone. Photo fix automatically improves light balance in one click to make your picture as good as it can get. When taking a picture of a moving object, for example at a sports event, you can select BestPic and take nine pictures in one burst. Then simply choose the best and delete the rest.

Beautifully simple - Increased functionality does not mean increased complexity. When in camera mode the K850’s next generation camera menu makes it intuitive to scroll between functions like shoot mode and picture size. The lens cover retracts automatically with one press of the camera button and a new mode selector lets you switch quickly between camera, video and picture viewing modes. The regular phone keyboard also has a dual purpose; switch to camera mode and illuminated icons indicate which keys act as short-cuts for the digital zoom and other functions.

Easy to access - Beyond the camera, the K850 is a capable multimedia phone. The new media browser puts all of your stored media, whether photos, video, music or podcasts, in one place offering you a unique Sony Ericsson media experience. Scroll, sort and access your media from a single point in the menu. The K850 Cyber-shot phone also allows you to carry out an intelligent search to see photos by the month they were taken, view thumbnail images or scroll through in full-picture mode. With the new crystal display, the K850 offers optimal clarity from any viewing angle.

Easy to share - Once you have taken your picture it is easy to share the memory. If showing a photo on the K850’s large 2.2″ crystal bright display, the innovative auto rotate feature will display it in the correct aspect - portrait or landscape - irrespective of the orientation it was taken in. Picture blogging and video blogging allow you to upload your shots and footage at HSDPA speeds to your own blogsite.

Easy to pair - Given the premium look of the K850 Cyber-shot phone, you will want to match it with an accessory that looks just as good. Announced today as an optional accessory, the Bluetooth Headset IV840 fits discretely and securely into your ear. This high-performance headset can leave you handsfree for up to 9 hours of talking. It can pair automatically with the K850 for easy set-up, whilst digital noise cancellation provides for optimum sound quality. So, like the K850, the IV840 does not compromise performance or ease of use.

The Sony Ericsson K850 Cyber-shot phone is a Tri-Band HSDPA and Quad-Band GPRS/EDGE phone with a colour choice of either Velvet Blue or Luminous Green. It will be available in selected markets from early Q4 2007.

Sony Ericsson Z320

Snapshot 1.3 megapixel camera with one-click camera access

Colourful Clam Stylish design with retro-look icon display

Pocket Photo Album Store up to 100 pictures

Everything about this clamshell camera phone makes it ideal for fun-and-style seekers everywhere. So much so that you’ll never want to leave it behind.

Share your memories - Discover and enjoy the fun of taking and sending pictures from wherever you are. The Z320 has a 1.3 megapixel camera that can be activated by one press on the navigation key. Refine the camera settings, including night mode and white balance, to get the best shot.

Pocket your pictures - The Z320 can store up to 100 of your favourite pictures and has an easy menu system that makes it simple to search, view and share your images. Send them over a mobile network (MMS) or via a computer using email. Getting your pictures to your computer is easy. Use infrared or plug in a USB cable (optional accessory) and drag and drop.

Brighten up your life - The Z320 is available in a colour choice of Crimson Red or Atlantic Blue. If you feel like something new, the exchangeable front and back Style-Up covers (available separately) can be changed to suit your taste. The Z320’s good looks are enhanced by a retro style icon display which lights up to alert you to an incoming call or message. The 1.8″ 65K internal display, meanwhile, is perfect for viewing your pictures.

The Z320 is a GSM/GPRS 900/1800/1900 and 850/1800/1900 clamshell phone and will be available in selected markets from Q3 2007.

Music marathon: Up to 700 albums - around 8000 songs - can be stored on the 8GB memory of the W960 Walkman phone. Managing tracks is easy and it can transfer up to 1GB of data, including music tracks, from your PC to the phone in less than three minutes. With two stylish headsets supplied in the box (one of these the new Stereo Bluetooth Headset HBH-DS220) and a music listening time of up to 27 hours, you’re free to dance much more than the night away.

Visual feast: Album arts, TV shows and games. You can navigate the W960 and browse media files with the touch of a finger (or stylus). Just press the touch controls to find your way to whatever type of entertainment you need. If video is your choice, the phone supports video playback at 30 frames per second, which is the same as TV quality

Go Wireless: The 2.6″ touch-sensitive display is great for Web browsing. Hook up to the Web using the 3G network or a Wi-Fi access point. Visit your favourite pages, buy music online, and download new programmes to make the W960 truly yours.

Performance photos: To catch the fun, the W960 Walkman phone boasts a 3.2 megapixel camera within its 16mm frame. Auto focus makes your photos sharper, and with picture messaging or email you can share them instantly. Another way to spread the word or photos is to post them on your own blog site.

Sort it out: You can organize all of your content for the W960 using Media Manager PRO, a PC programme for optimizing music, photos and videos to be used on your phone.

Wise up: The W960 incorporates TrackID music recognition software. This lets you record a clip of a song on your phone and find out instantly the name of the artist, track and album. Handy for those moments when you hear a song you like, but do not know who sings it.

On the W960 (and W910) this feature has been taken to the next level. You can now receive detailed information about the song identified - the background of the artists and the album. New ways to search have been added in, other than just by capturing an audio clip. If you know a bands name and not much else, for example, you can text search to find out more. Search by artist, title, album or lyrics.

Listen up: The W960 Walkman phone really is the centrepiece of your music listening life, which is why both a stereo portable handsfree and a Stereo Bluetooth headset for music streaming are included with the phone. When you want more, the new Street-style Portable Handsfree HPM-83 adds urban style to the W960. Its flexible neckband gives a secure fit and wraps behind the head, so as not to get in the way if you’re running or at the gym. If you want to share your music library with friends, the Bluetooth Music Receiver MBR-100 plugs into your home stereo and lets you stream tracks directly from the phone to your stereo’s speakers.

The Sony Ericsson W960 Walkman phone is UMTS 2100-GSM/GPRS 900/1800/1900 and will be available in Vinyl Black from Q4 2007.

Sony Ericsson W910 Walkman phone

Shake it up: With Shake control you can ski